Culture Pop
It’s tough to get Gen X-ers to change their ways. It takes something bold to even capture their attention.
What if we captivate them by blurring the line between advertising and art?
[OOH, activation]
Print/OOH
Culture Pop Pop-Up Pop Art Museum
Partnering with the Chicago Truborn, we’re showcasing some of the most notable pop art pieces in history. Plus, some of our own art sprinkled in.
But before we do, we’re leaving some cryptic messages around the city to peak the interest of curious minds.
Culture Pop x Chicago Truborn
Rip-able OOH
Not all advertising is art. Just the good stuff. People can rip down our OOH ads and add a pop of culture to their space.
Package Redesign
Select customers will win prints of famous pop art pieces by the campaign’s inspiration, Roy Lichtenstein.
AD: Amanda Sideris
CW: Luc Almeda