1 in 2 LGBTQ+ employees are still closeted at work. All the rainbow logos we’re seeing during Pride month aren’t making a difference.
What if Linkedin sent a message by getting rid of the rainbow?
[stunt, brand act]
Timeline
May
Times Square goes gray: For 24 hours, Linkedin is gray-ing out all the billboards in Times Square to raise eyebrows and draw attention.
Media outlets pick up the story.
June
Linkedin interface gray-out.
Earn your colors: During June and July, businesses can prove they’re true allies to regain their colors by:
Setting up recurring donations to LGBTQ+ orgs
Making public commitments to LGBTQ+ figures and orgs
Adding LGBTQ+ friendly healthcare benefits (family planning, coverage for hormone replacement therapy and gender affirmation surgery, etc.)
Instant color is restored for LGBTQ+ owned businesses.
True allies that are already doing a successful job will regain color after 1 week.
All others will have to earn back their colors.
Pride Parade floats.
The QR code on Linkedin’s Pride float will direct users to an article at the top of their news feed.
Linkedin x Forbes Leaderboard: a way to highlight and boost job listings for the top 20 companies meeting the Linkedin ally criteria.
July + beyond
Ally Badge
Linkedin Ally Audit: Anonymous surveys will be sent to employees at top-performing companies to assess the workplace’s inclusivity.
Results will be publicly reported on each company’s LinkedIn profile page.
Linkedinclusive Language
ADs: Macy Gonzalez, Amanda Sideris
CWs: Luc Almeda, Anaiis Rabiela
