Subaru x National Park Service
“Risk-taker” isn’t the adjective that comes to mind when you think of a Subaru driver.
How do we show them some are risks worth taking? Let them spin a wheel for their next adventure.
[experiential, print]
The Subaru Adventure Wheel
Spin, land on a National Park prompt, and get sent on your next adventure.
wheel slot examples:
Sleep under the stars at Joshua Tree National Park.
Eat a meal over campfire at Redwood National Park.
Take a photo with a landmark at Yosemite National Park.
Park Passport
Pull up to a park, earn a stamp, and fill your passport.
Bumper Stickers
CW: Luc Almeda