Tide
A single household could cut its emissions by 864 pounds of carbon per year by washing four out of five loads in cold water.
To show that we need to alter our laundry habits, Tide is altering its logo.
[package redesign, social, partnership, OOH]
Limited Time Bottle
Made from recycled plastic, each bottle contains a fortune
cap fortunes
Social
Tide Cleaners
People who use Tide Cleaners will receive a note from Tide in their locker.
open letter
OOH
Air conditioned bus shelters with digital swirling boards, fans, mist, and water sounds
interactive OOH
Tide x Tough Mudders partnership
Tough Mudders are the dirtiest races on foot. When runners wash their shirts after the race, they’ll be shocked to find their shirt has transformed.
before
after
AD: Maryam Abdi
CWs: Luc Almeda, Ambrose Cappuccio