Tide

A single household could cut its emissions by 864 pounds of carbon per year by washing four out of five loads in cold water.

To show that we need to alter our laundry habits, Tide is altering its logo.

[package redesign, social, partnership, OOH]


Limited Time Bottle

Made from recycled plastic, each bottle contains a fortune

cap fortunes

Social

Tide Cleaners

People who use Tide Cleaners will receive a note from Tide in their locker.

open letter

OOH

Air conditioned bus shelters with digital swirling boards, fans, mist, and water sounds

interactive OOH

Tide x Tough Mudders partnership

Tough Mudders are the dirtiest races on foot. When runners wash their shirts after the race, they’ll be shocked to find their shirt has transformed.

before

after


AD: Maryam Abdi

CWs: Luc Almeda, Ambrose Cappuccio

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